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Components of a Behaviour Change Plan

How do you create an effective plan for behaviour change and why is it important?

A concrete and well-designed Behaviour Change plan can play a crucial role in determining the overall success of an active travel infrastructure project.

This can affect everything from the level of early engagement you are able to develop within a community, to the way a project is received in terms of infrastructure usage once construction is complete.

The resources below outline the key elements of developing your own Behaviour Change Plan and should serve as a guide to take your project forward.