Evidence suggests that the most efficient mechanism for boosting active travel is a mix of interventions that complement each other (e.g. infrastructure interventions and behavioural interventions like a route planning training).
In Places for Everyone we therefore ask applicants to design a mix of behavioural interventions alongside their infrastructure projects, and present these in a behaviour change plan.
Intentionally developing and implementing a plan of activities will increase the use of new infrastructure at the outset and ultimately increase the impact it has.
Start by considering your local context (the local people and organisations), engage and listen. Design a plan just as you would design infrastructure; in a context specific way and in response to feedback. This may it take more time but is well worth it and important.