Categories
Engage • Inspire • Learn PfE Places for Everyone

An introduction to making the case for active travel

How does active travel improve public health and tackle health inequalities? How can we make the case to the local population? Should we be tailoring and targeting our message?

Partners from local authorities and organisations around Scotland were invited to hear from two guest speakers on how to make the case for active travel.

During the event, delegates were also given the opportunity to join smaller groups to share their own experiences, knowledge and relevant resources.

Setting the scene

Dr David Caesar, Senior Strategic Advisor of Scottish Government shares the benefits of active travel, including how active travel improves public health and tackles health inequalities.

Making the case to residents and the local population

From messaging and communication to focusing on the positives, Dr Paul Kelly, Director of Paths for All and Lecturer in Physical Activity for Health at the University of Edinburgh, advises on how to make the case for active travel to local residents.

Final discussion & questions

Our guest speakers answer questions submitted throughout the event and share final learnings.