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Behaviour Change Case Studies News

Changing travel behaviour in Clackmannan Town

Clackmannan Development Trust was established to regenerate the town and make it a better place to live, work and visit.

A public consultation identified two key priorities for the group. Firstly, to make the town a more attractive place to spend time with and secondly, to improve links for people travelling by foot and bike.

A portion of £2.2million of funding was awarded to the Trust and Clackmannanshire Council through the closure of the local power station. This was used as match funding to work with Sustrans through its Places for Everyone fund.

This resulted in wider pavements, new trees planted, cycle parking installed and traffic restrictions at peak times outside Clackmannan Primary school.

Although the Trust’s remit was much wider than encouraging active travel in the town, they recognised how promoting walking and cycling activities could complement their other aims and objectives.

The achievements of CDT to date and their ambitious but deliverable programme shows that when communities and local authorities work effectively together, even smaller communities can achieve sustainable and prosperous futures”

Alan Murray, Traffic & Transportation Team Leader

Transforming the school run

To help encourage children to travel actively to school along the new route, the Development Trust set up ‘Saddle Up Clackmannan’. This led to:

  • The training of six volunteer ride leaders, who lead monthly rides to promote local routes
  • Regular cycle confidence and maintenance sessions
  • A fleet of bikes available to borrow free of charge.

Inspired by the popularity of the project, the Trust then applied for funding from Smarter Choices Smarter Places Open Fund to employ an Active Travel Coordinator.

The Coordinator delivered in-depth, tailored behaviour change programmes throughout the town. This helped encourage all residents to travel by foot or bike for more of their everyday journeys. 

Key Learning
Photograph: Five children on bikes in front of Clackmannan Primary School
Interventions on Port Street made it easier for pupils at Clackmannan Primary to get to and from school on foot, by bike or by scooter

After a new route has been built, it is important to think about how people may be supported and encouraged to use it.

Community based organisations, such as Development Trusts or charities can be well placed to help.

These activities don’t have to be led by a group that only focus on cycling or physical activity.

Even if there are currently no cycling or walking groups in an area, it doesn’t mean that there is not the desire or capacity to carry out active travel activities. Organisations working in other sectors will also have local knowledge and could be well placed to lead on these.

Next steps

Through the regeneration of Clackmannan, the Trust have developed a strong working relationship with the Traffic and Transportation team at Clackmannanshire Council.

The two groups share a long term vision for active and sustainable travel in the community. The Trust are now working with the Council to see if it would be possible to create new paths linking Clackmannan to other towns.

By creating a culture where it is normal to travel by bike or on foot, the Trust hope to show there is local demand for these projects.

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Behaviour Change Case Studies News Places for Everyone

Reaching new audiences along the South City Way

Two women stand, talking at a counter in Bike for Good's shop. A third woman stands behind the counter smiling. The women to the left of the image is holding a green and white bike.
The new Bike for Good Hub provides servicing, repair and a community base

A proactive approach to reaching new audiences has seen a surge in the number of people trying cycling for the first time along the South City Way in Glasgow.

The South City Way project is a partnership between Glasgow City Council and Sustrans, funded through Transport Scotland. The 3km route, from Queen’s Park into the City Centre, seeks to rebalance the streets in favour of people walking and cycling and to make journeys in the area more pleasant.

Local charity Bike for Good were funded by Glasgow City Council to deliver behaviour change measures before and during construction of the project.

They offer bike recycling, cycle training, outreach activities and maintain the city’s Nextbike public bike hire fleet.

The charity has strong partnerships with local organisations around the cycle route and provided tailored support activities to different audiences. 

Focused Impact

Bike for Good’s purpose was clear: to reach people new to cycling and help them to overcome their barriers to being more active.

By organising a wide range of events that mixed food, music, films and socialising they reached people who would not have been interested in purely cycling-focussed activities.

 As a result, two-thirds of cycling activity participants were new to cycling.

Removing barriers

A section of text is written on a blackboard: "Changing lives through cycling! Our Glasgow South Community Hib offers a range of services for..."
Bike for Good run a wide range of programmes from their two Glasgow centres

Bike for Good worked hard to make it easier for more people to come along to their engagement sessions.

The sessions are free to attend and the charity proactively took their services to different areas along the route. 

As well as reaching new audiences by partnering with other organisations working on health, integration and rehabilitation programmes, they offered activities for specific audiences including:

  • Women only rides and cycle skills training
  • Kids afterschool club with occasional trips away
  • “Spokes Not Blokes”, a monthly maintenance session for women and non-binary people

Finally, Bike for Good also ran a pilot project aimed at giving people affordable access to bikes. Aimed at people on low or no income and population groups who are less likely to cycle the “Bikes for All” pilot provided access to Glasgow’s Nextbike public hire scheme for £3 year – a discount of 95%.

This meant that as well as Bike for Good activities being accessible to a wider range of people, they have increased their understanding of ways to effectively encourage participation in cycling among under-represented and minority population groups.

In a two-year period (July 2017 – July 2019), 414 people were signed up, representing 8% of all new annual members of the nextbike scheme in Glasgow during this time. In the same period, 10,253 bike rentals were made by Bikes for All participants, representing 2.3% of all nextbike hires in Glasgow. (from the Bikes for All impact report, November 2019).

Key learning

Tapping in to existing social and support networks helps increase engagement with a bigger range of audiences, especially those who may be seldom heard.

Activities that encourage people to use new infrastructure should be tailored for different target groups or individuals. As a person starts to make more journeys by bike, their needs will change. This means that there needs to be a range of ways to support them.

Local Authority Support

Glasgow City Council provided funding to Bike for Good through Smarter Choices Smarter Places funding. This two year agreement has enabled them to provide a visible and welcoming community space to promote active travel to those living and working around this new route.

The targeted use of this fund to support this significant new route is to be commended. It has supported and complemented the  changes to the built environment carried out by Glasgow City Council and, by coming from a trusted, local organisation, will help lead to longer, more impactful changes in the community.

Key learning

Just as individuals will have specific active travel needs, different infrastructure projects will require different approaches to how they encourage people to walk and cycling more in the surrounding area.

Based on the reported success of Bike for Good’s activities, a relatively small investment in providing support activities can have a large impact. The number and type of people using the route will be key measures of success, so the benefits of supporting a wider audience to be cycle-ready are clear.

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Engineering team

Claire Frost, BEng (Hons) MSc

Claire Frost joined Sustrans Scotland in 2018 as an Engineer and is working towards her Chartership.

She designs and project manages National Cycle Network improvement works across Scotland and provides engineering support to the Places for Everyone and Street Design teams.

Prior to Sustrans, Claire worked in renewable energy as a project manager, designer and technical resource for wind, hydro and district heating projects.

She is also an accomplished athlete having qualified for the Red Bull Pump Track World Championships 2019 and named British Snowboard Big Air and Slopestyle Champion in 2008. She is also a member of the GB Park and Pipe team.

Find out more about Sustrans’ engineering works in Scotland.