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Effective Behaviour Change

Why is behaviour change important? When should we start considering behaviour change initiatives in our projects? And how exactly do we change behaviour?

Partners from local authorities and organisations around Scotland were invited to hear from a variety of guest speakers who shared their experience and expertise in influencing attitudes, habits and behaviour.

These sessions are part of the Places for Everyone event programme – Engage · Inspire · Learn

Why it’s important to influence public behaviour

First, we hear from Susanne Mueller, Communities Coordinator, Sustrans Scotland. Susanne highlights two key reasons why it’s important to influence public behaviour, in relation to Active Travel:

  1. Tackling the climate crisis
  2. Improving public health

Leven’s Behaviour Change Action Plan

Next, Susanne is joined by Daniel Prince, Infrastructure Coordinator, Sustrans Scotland and Enid Trevett, Community Engagement Officer, Coalfield Regeneration Trust. They share how the Coalfield Regeneration Trust has successfully co-developed Leven’s Behaviour Change Action Plan. This includes embedding the following values into the Behaviour Change Action Plan:

  1. Local first;
  2. Involve young people;
  3. Using what is already available; and
  4. The spirit of community needs to be fostered through the way actions are delivered.

Cycling Scotland’s Behaviour Change Initiatives

Last, we hear from Katharine Brough, Head of Behaviour Change at Cycling Scotland. Katharine speaks about the Cycling Friendly programme and how the award and grant funding programme works with organisations in a variety of workplace, education and community settings across Scotland. The programme aims to address barriers to cycling and increase access to bikes and cycling rates. The session also touches on the available tools for creating and sustaining behaviour change.